CORPORATE CULTURE & EMPLOYER OF CHOICE RECOGNITION
CCEOC Success Story
FedEx Express Canada
Problem Recognition
- Labour shortage and increasing competition for highly skilled contact centre employees creating concern for meeting future growth targets.
- Employee engagement and satisfaction needs to improve to continue providing exceptional customer experiences
Goals & Objectives
- Position themselves as the preeminent contact centre employer in their regions.
- Create a unique and meaningful brand for the contact centre for internal and external recognition
- Increase customer satisfaction levels
- Improve employee satisfaction and engagement - reduce attrition
- Attract and retain the best talent – reduce time screening new applicants
- Gain a competitive advantage and differentiate themselves from the competition
Solution
- Trial CCEOC Certification program in largest center – Mississauga, 300 staff
- Management meeting – set up project plan
- Communication to all employees
- Management session – discuss program elements and gain deeper understanding of operation
- CCEOC Employee Survey – paper based. Results provided back within 5 working days
- Result of assessment: Met the minimum certification standard – very pleased
- Program summary report – summary review
- Recognized center with ceremony for employees, presented framed certificate, press releases issued, profiled on CCEOC website.
- 6 month review
Results
- Rolled program out to all 3 Canadian sites – all sites certified
- Analysed results in relation to corporate survey results
- Set up committees to address key recommendations and create a consistent view across the organization
- Used communication channels in creative ways to keep employees informed
- Employee satisfaction & engagement increased
- Stress has decreased by 40%
- Customer satisfaction increased significantly
- Turnover decreased from double to single digit percentages
- CCEOC designation is used in proposals as a competitive advantage for acquiring new business
- Designation is used for internal recognition on a global scale
- Canadian operation considered the benchmark for FedEx contact centers globally